Majid Al Futtaim and Visa partner to offer a once in a lifetime experience
Majid Al Futtaim—the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa, and Asia, has announced an exclusive partnership with the world’s leader in digital payments, Visa, to deliver a once-in-a-lifetime opportunity and unforgettable great moments for Visa cardholders across the region. From now until 25 December, Majid Al Futtaim’s shopping malls will be the first to engage with shoppers to offer seven incredible winning opportunities to attend the 2018 FIFA World Cup™ in Russia.
City Centre Muscat and City Centre Qurum, the two much-loved shopping destinations in the Sultanate—owned and operated by Majid Al Futtaim – will provide football enthusiasts a chance to win an all paid trip for two to watch the 2018 FIFA World Cup group stage match in Russia.
Visa cardholders who spend OMR 25 or more at City Centre Muscat and City Centre Qurum, will get a coupon for a chance to win a trip to 2018 FIFA World Cup™. One lucky winner will fly away with a guest for the experience of a lifetime.
The FIFA Package includes flights and accommodation for two people to stay in Russia for 4 nights plus tickets to attend either the opening match, group stage matches, quarter final games or the semi-final. The coveted grand prizes include once in a lifetime package experiences with an agenda all football fans dream of including FIFA stadium tours, a chance to see the pre-match warm up just steps away from the players and couches.
“We are proud to partner with Visa as this collaboration underscores Majid Al Futtaim’s commitment to rewarding customers with unrivalled first-time experiences through meaningful partnerships with leading global companies. By understanding the needs of our loyal customers -- in this case, their passion for football -- we are dedicated to creating experiential marketing and promotional activities that deliver ‘money can’t buy’ opportunities,” said Nada Abou Saab, Marketing Director, Shopping Malls (East region), Majid Al Futtaim Properties. “With four teams from the region -- Egypt, Saudi Arabia, Tunisia and Morocco -- having qualified for the 2018 FIFA World Cup™, our winning customers are set to enjoy great moments just by shopping with Majid Al Futtaim and Visa.”
Karim Beg, Head of Marketing – MENA, Visa said: “As the exclusive payments sponsor of FIFA globally, Visa is proud to offer our cardholders the chance of a lifetime at next
year’s World Cup. We appreciate the love and passion for football that runs strongly in the region and are pleased to partner with one of its leading retailers to offer our cardholders a rewarding cashless shopping experience. Over the coming months, we look forward to reinforcing our partnership with Majid Al Futtaim to bring consumers more fantastic opportunities, and award seven lucky winners the chance to attend the biggest sporting event in the world.”
This year will be the 21st FIFA World Cup, a quadrennial international football tournament contested by the men's national teams of the member associations of FIFA. More than one billion fans tuned in to watch the final of the 2014 FIFA World Cup Brazil™, with the competition reaching a global in-home television audience of 3.2 billion people, according to final figures from FIFA and Kantar Media. An estimated 280 million people around the world watched matches online or on a mobile device, as a sign that more and more fans are embracing new technology for sports content.
Shoppers at Mall of the Emirates; City Centres Deira, Mirdif, Me’aisem, Al Shindagha and My City Centre Al Barsha in Dubai; City Centres Sharjah, Ajman, Fujairah, My City Centre Nasseriya and Matajer Al Quoz, Al Khan, Al Mirgab and Al Juraina in the Northern Emirates; City Centres Muscat and Qurum in Oman; City Centre Bahrain as well as City Centre Beirut in Lebanon and Mall of Egypt in Egypt can avail from this exclusive promotion. Guests who shop in participating retailers using a Visa will receive entry into the draw.
The seven prizes shared between the malls in the UAE, Oman, Bahrain, Egypt and Beirut include flights and accommodation for two people to stay in Russia for up to four nights plus tickets to attend either the opening match, group stage matches, quarter final games or the semi-final.
For further information please visit: www.visamiddleeast.com/majidalfuttaimmalls-fifa
To learn more, see www.citycentremuscat.com, www.citycentrequrum.com and the malls’ social media pages: facebook.com/citycentremuscat and facebook.com/citycentrequrum.